With more and more people taking a holistic approach to their beauty-wellness regime, Springtime skincare trends will be a top priority for everyone’s agenda this year.
Hundreds of thousands will be ditching their old plastic bottles and expired creams for brand new “natural and organic” skincare products, from indie, innovative brands. Here’s a list of the biggest skincare trends that is expected to be big this Spring.
Skincare brands taking a more honest approach
As a nation, we are more aware than ever about what we are putting into and onto our bodies, and similarly, we are more mindful of beauty products and what ingredients they contain. Skincare brands have a responsibility to be transparent about the contents of their products, so that consumers can make informed decisions.
There are hundreds of so-called organic and natural beauty products on the market. However, it is not unusual for big brand cosmetics to contain 50 to 100 ingredients, of which a high percentage are synthetic. Did you know the average UK man faces 85 chemicals in his daily grooming routine?
Even the term, ‘organic,’ is misleading. A label with ‘100% Organic’ signifies that a product is unsullied by chemicals like pesticides. An item ‘made with organic ingredients’ may contain only 70% organic material; the remaining 30% being synthetic. But people are opting for trendy natural, organic, vegan and clean formula skincare products – even if that means going for smaller, more expensive products with higher concentrations of natural components.
Products that encourage your skin’s natural microflora
The microbiome is the skin’s natural population of protective bacteria. We need to nurture them because they in turn look after us. They help protect us from damage caused by our polluted environments, and this keeps us looking younger for longer.
We are all familiar with good and bad gut bacteria; exactly the same is true for skin. Therefore, probiotics are increasingly being incorporated into skincare products.
Along with sun exposure and smoking, pollution can accelerate skin ageing. Petrochemicals cause oxidative stress, a process that comprises the skin’s ability to defend itself from harmful free radicals.
Creams and lotions that nourish your skin flora encourage it to repair itself and therefore slow ageing.
Further commitment to sustainability
Ideally, every skincare product should be sustainable and delivered in packaging that optimally preserves its ingredients. Mindful of this, beauty brands have started to re-purpose natural by-products from food production into their creams.
Your first reaction may be negative, but consider that citrus peels are rich in restorative flavonoids, pulp from olive oil manufacture teams with nourishing polyphenols, and tomato seeds abound with antioxidants. These ingredients were all once discarded as waste.
The beauty industry is also keen to reduce its reliance on plastics.
Water use is something we would not immediately consider, but it is the beauty industry’s main ingredient. Therefore, expect more dry and powdered products this year.
Interactive skincare technology
Gone are the days you were limited to high street beauty brands. Nowadays, we can easily access smaller, boutique brands online that keep their products affordable by using fewer ingredients and selling directly to the consumer. This means that you get exactly what you want, at the price you want, without loss of quality.
Big brand loyalty is becoming a thing of the past. These new innovative brands are appealing to a mobile-first generation by using a plethora of technology to lure us in. There are apps that give skin care advice, regimes and online tutorials that show how to apply the products. In addition to apps, expect to see a range of smart beauty devices hit the stores, that can be easily connected to Wi-Fi and Bluetooth.
This is not to say that the bigger brands are not getting in on the game.
Customization of beauty and skin care products
Customized, tailor-made products immediately imply luxury. Sure, they might be slightly more expensive, but they are shaped specifically for you, and therefore are a cut above the rest. Custom is the closest to “perfect” that you can get, since perfection is completely relative. Both beauty and health are extremely personal industries, so why are personalized beauty and wellness products just now hitting the mainstream? In our opinion it all boils down to mindfulness. Consumers are becoming more mindful of their needs, and companies in return must reflect their customer’s increasingly mindful outlook.
Personalized Organic Beauty Care for Your Unique Skin
Alpstories’s Beauty Wizard assists you to create a formula that addresses your unique skin need. Choose your own ingredients and formula. Literally, there are millions of different variations depending on ingredients, fragrances, concentration, skin need. Made for you by you, all with our Patented Robotic Automation technology in Skincare. No other company in the world has this technology.
Alpine Botanicals are at the center of every unique formula, 100% pure and gentle. From the European Alps to your skin to deliver maximum results — without a single drop of any harmful ingredients or animal testing.
Single delivery vehicles
Ideally, skincare products should come in airtight packaging. This became reality last year in the form of ampoules. These are individually packaged glass or biodegradable vials that hold exactly the amount of product your skin needs. Unlike plastic, glass is inert and endlessly recyclable.
The advantage of ampoules over tubes or bottles is that, since the product is never exposed to air, vulnerable ingredients such as Vitamin C and Hyaluronic acid face little to no degradation. Therefore, your cosmetic remains ‘factory fresh’ up until the moment of application.
The new kids on the block
CBD (Cannabidiol) is finding its way into increasing numbers of skincare products. It has anti-inflammatory properties and contains vitamins A, D, and E, all of which soothe the skin. Whether it be in the form of soap, cream or oil, this is just the beginning of CBD in the skincare market.
Polyhydroxy Acids (PHAs) are steadily replacing glycolic acid (an AHA) and salicylic acid (a BHA) as the main chemical exfoliators in cosmetics. These have a larger molecular structure than AHAs, which means they are less abrasive yet just as effective. They are also humectant so moisturise as they exfoliate.
Although it is not a new discovery, Bakuchiol suddenly hit the big-time last year. It comes from the psoralea corylifolia plant and has the same restorative and rejuvenating effect as retinol without causing drying and peeling. This makes it a better choice for sensitive skin.