With increased transparency in the beauty industry and more awareness it’s assumed that most beauty products are generally safe. But, a trending topic has brought to light that sometimes beauty isn’t as safe as it seems. Beyond ingredient disclosure, there’s a major topic we should all be aware of – counterfeit beauty. Ladies, we need to stay safe in beauty cyberspace.
Counterfeit products have become very controversial over the last few years. From prescription drugs, to designer handbags, just about everything has been counterfeited. Yes, even skin care and cosmetics products! Counterfeits are becoming more and more detailed and look almost identical to the real thing. So, how does one tell if a product is counterfeit? After all, it may just be a really good deal!
What Are Counterfeit Products
Counterfeit products are replicas of the real product, meaning they are fake. These products are typically produced to take advantage of the superior value of the imitated product.
Where to Find Counterfeit Products
While you won’t find counterfeit products in department stores or specialty retailers, you may find them online on sites like Overstock, Ebay, Amazon, and more. The reason for this is because the public has access to sell products on these sites. Going back to my sister’s example, many street vendors are taking to these sites to expand their reach beyond the confines of their trunks. These sites often provide disclaimers in fine print, alerting the shoppers to exercise caution and judgment when making purchases – this is where a lack of Quality Control comes in.
Why is Quality Control Important?
Spa and medical grade products are almost always temperature and light sensitive, meaning it is important to keep them out of direct sunlight and store them in a cool, dry place. At my spa, we unpack products immediately and store them at room temperature, away from direct sunlight to ensure quality and longevity for my clients. Quality control is also important because you want to be sure you are getting fresh, real product. Some people take advantage of packaging to give you a completely fake product, while others will sell you expired product at a significantly reduced cost. If it isn’t the real deal, it probably isn’t good to use. If expired, toss it.
The counterfeit beauty issue has expanded beyond physical vendors; it’s made its way into sophisticated e-commerce sites, especially Amazon. More than one-third of all beauty products purchased online are bought through Amazon. It’s no secret that Amazon is the top player in the sale of all products from books to electronics, beauty and even groceries. However, with such a large e-commerce site, it’s easy for fake products to slip through Amazon’s radar.
Unauthorized sellers are tricking customers into believing the products come from the retailer, especially because of their high customer ratings. When shopping for skincare, customers put a lot of effort into finding products with ingredients that will suit their needs. Likewise, most brands put great consideration into the ingredients used in their products, and manufacture them under strict quality controls. But, counterfeit beauty products don’t have these standards to uphold, ruining the integrity of the industry and making your beauty search a waste. This issue doesn’t just hurt customers but it also hurts the brands that have worked hard to bring their products you.
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Staying Safe in Beauty Cyberspace
A good deal can be irresistible, but sometimes the best price doesn’t necessarily mean the best deal. Our advice to shoppers is to always make a purchase through the company website, authorized retailers or verify that the company has its own store on Amazon. Keep an eye out for a brand’s promotions and sales, and you’ll be sure to score a deal. But, if you find a deal somewhere on the web that seems too good to be true, it probably is.
“Don’t Trust Everything You See, Even Salt Can Look Like Sugar!”